Pick an interesting a relevant name for your page, and username too, that people will know and want to visit. If it happens to have key words then all the better, but that's not the main objective with Social Networking.
Use the About textbox and the info tab as places where you can get some good keywords and links to your website.
Add a like button from your website to your Facebook page; this will mean that Google will find links to your Facebook page from other people's pages.
Make a regular diary note (e.g. every Wednesday) to update your status, add a photo or image, and link to a web on your or another relevant and popular website. This will make a big difference in time.
For more information and to see the full article to Setting Up your Business Facebook page on The SEO Project website
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